:: our approach
-
client customized teams:
- The core approach to effectiveness at Taylor!Curtis Media
begins
with tailoring a team to meet the needs and objectives
of the client. By building an environment of open communication,
alignment on purpose and shared responsibility, Taylor!Curtis Media consistently develops client teams that are
focused on the tasks assigned, maximizes collective creative
talents and are positioned to act rapidly on opportunities.
-
strategic planning:
We know that creative ideas are only part of the solution. Taylor!Curtis Media is committed to a creative process that never
loses site of the client’s objectives. Strategic
planning is always conducted as a team effort to provide
every client a thorough analysis of marketing threats
and opportunities from the perspective of diverse professional
biases and backgrounds. The team explores the current
market situation, analysis of issues and stated objectives,
then proposes a marketing strategy with specific action
items, comprehensive timeline and budget.
-
account management:
- One point person within Taylor!Curtis Media orchestrates all
client projects. This person will facilitate communication
with the client and within the team, hold the team accountable
to deadlines and document the team’s activity and success. All
client meetings are documented with conference reports
and shared with appropriate participating parties. Taylor!Curtis Media is committed to accuracy and quality in all
of its business practices and follows a strict policy of
written verification of requests, approved written estimates,
and written media insertion orders. For consistent
quality assurance, all billings are audited against approved
orders.
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